Our Products
All products are sourced through AfriTea Link's verified South African producer network and supplied to your specification. Conventional and certified organic options are available.
Contact us to request specifications, samples, or pricing.
About Rooibos
Rooibos grows in one place on earth — the Cederberg region of South Africa's Western Cape. This geographical exclusivity is not a marketing claim. It is a botanical fact. No commercially viable rooibos has ever been successfully cultivated outside this region.
For product developers and buyers, that exclusivity translates directly into brand differentiation, premium positioning, and a provenance story that resonates with clean-label and wellness-focused consumers.
Why buyers are adding rooibos to their ranges:
Naturally caffeine-free from the plant itself — not decaffeinated, which means no processing step, no chemical residue, and a cleaner label claim
Low in tannins — delivers a smooth, approachable flavour that works across hot, iced, and RTD applications without bitterness
Rich in antioxidants including aspalathin — a polyphenol found nowhere else in nature
Versatile across formats — tea bags, loose leaf, cold brew, RTD, functional beverages, nutraceuticals, and cosmetic applications
Strong consumer recognition in Europe, North America, and growing markets in Asia and the Middle East
Long shelf life and straightforward logistics compared to more perishable botanical ingredients
The global rooibos market is projected to grow from USD 1.38 billion in 2024 to USD 2.47 billion by 2035. Brands building with rooibos now are establishing category positions ahead of mainstream adoption in emerging markets.
Organic Rooibos - Short Cut
Best suited for:
Tea bags (string & tag, pyramid, envelope)
Private label retail teas
Foodservice and hospitality supply
Key characteristics:
Fine, uniform cut
Strong red infusion
Naturally smooth, caffeine-free taste
Excellent brewing consistency
Organic Rooibos - Long Cut
Best suited for:
Loose-leaf teas
Specialty tea retailers
Premium organic and wellness ranges
Key characteristics:
Longer, visible leaf strands
Clean, well-balanced flavour
Attractive presentation
Slower, smoother infusion
Organic Green Rooibos
Unfermented, antioxidant-focused
Best suited for:
Health & wellness teas
Functional and antioxidant blends
Modern specialty tea formulations
Key characteristics:
Light green colour
Mild, slightly grassy flavour
Fine short cut for efficient extraction
Naturally caffeine-free
About Honeybush
Honeybush is rooibos's lesser-known neighbour — grown in the same South African fynbos biome, completely caffeine-free, and increasingly recognised by product developers as one of the most commercially interesting botanical ingredients available today.
Like rooibos, honeybush cannot be cultivated commercially anywhere outside South Africa. Its natural sweetness and smooth flavour profile make it particularly valuable for brands working in reduced-sugar, clean-label, and wellness beverage categories.
Why buyers are adding honeybush to their ranges:
Naturally sweet without added sugar — the sweetness comes from the plant's isoflavone and xanthone content, not flavouring agents. This is a meaningful formulation advantage for brands reducing sugar while maintaining palatability
Naturally caffeine-free from origin — the same clean-label positioning as rooibos with a distinctly different flavour profile
Low tannin content — smooth and gentle even with extended steeping, making it forgiving across different brewing conditions and formats
Distinct from rooibos — gives brands a second South African botanical with a different taste profile, opening up new product line extensions without sourcing from a different region or supplier
Growing international awareness — honeybush is earlier in its global adoption curve than rooibos, meaning brands that build with it now are ahead of the market
Suitable for the same formats as rooibos — tea bags, loose leaf, cold brew, RTD, functional beverages, and wellness applications
Honeybush — Fine Cut
Best suited for:
Tea bags and high-volume blending
Wellness and functional beverage formulations
Reduced-sugar product applications
Key characteristics:
Naturally sweet — no added sugar required
Naturally caffeine-free from origin
Smooth, full-bodied flavour with honey-like aroma
Available in conventional and certified organic
Honeybush — Coarse Cut
Best suited for:
Loose-leaf tea ranges
Premium wellness and herbal blends
Cold brew and RTD applications
Key characteristics:
Larger leaf pieces with warm amber infusion
Naturally sweet and low in tannins
Rich, smooth character suitable for standalone or blended formats
Available in conventional and certified organic
Organic Green Honeybush
Unoxidised for a lighter profile and higher antioxidant content.
Best suited for:
Antioxidant-positioned wellness products
Premium specialty tea formats
Cold brew and functional beverage applications
Key characteristics:
Unoxidised — higher antioxidant content than red honeybush
Golden infusion with a lighter, fresher flavour
Available in fine cut and coarse cut
Available on request — contact us to confirm availability and lead time
AfriTea Link coordinates private label rooibos and honeybush products for brands looking to launch or expand their botanical tea range. We work with our verified producer network to develop custom blends and coordinate packaging to your brand specifications.
Private label coordination includes:
Custom blend development using rooibos and honeybush as base ingredients
Packaging coordination in your preferred format
Labelling and compliance documentation support for your target market
Scalable volumes to suit your brand's growth stage
Contact us with your brief to discuss what is possible.
Private Label Rooibos & Honeybush
We focus on consistency, traceability, and long-term partnerships to ensure your brand delivers the same quality with every batch.
Partner With AfriTea Link
Whether you are a tea brand adding a rooibos line, a beverage developer sourcing botanical ingredients, or a distributor building a South African botanical portfolio — AfriTea Link manages the full sourcing process on your behalf.
📩 Contact us to request samples, specifications, or a quotation.
FAQs
What is rooibos?
Rooibos is a naturally caffeine-free herbal tea grown exclusively in the Cederberg region of South Africa's Western Cape. It is not a true tea — it comes from the Aspalathus linearis plant rather than Camellia sinensis — but is prepared, packaged, and used in many of the same ways as traditional tea.
Are your products organic?
How do I place bulk orders?
What documentation comes with an order?
Can I request samples?
Certified organic rooibos and honeybush are available through our verified producer network. Contact us to confirm certification documentation for your specific market requirements.
Simply contact us through our website or email with your order details, and we’ll guide you through the process.
We are flexible on minimum quantities, particularly for first orders and trials. Contact us to discuss what works for your application and volume.
Yes. Sample requests are welcome and encouraged before committing to a commercial order. Contact us with your application details and we will coordinate samples with full technical specifications.
What is the minimum order quantity?
Every shipment is coordinated with full export documentation including certificate of origin and phytosanitary certificate as standard. Additional market-specific documentation is confirmed at the quotation stage.
CONTACT US
Phone:
info@afritealink.com
+27 66 427 3270
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